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JAMES LABOUNTY
It was a rude awakening. Bert Van der Geest, an IT consultant in Victoria,
learned in May 1999 that his investment adviser of seven years, Carolann
Steinhoff, had just left brokerage ScotiaMcLeod Inc. Weeks later, he met
with the new broker assigned to his account, Ron Campion. Campion had some
bad news: contrary to Van der Geest's understanding, his portfolio had
performed badly under Steinhoff's administration.
Campion handed him a portfolio evaluation. "He said I'd lost quite a lot
of money in all these stocks," Van der Geest recalls. "I looked at it, and
it just didn't seem right to me. It was very disturbing. I felt, geez, I
hadn't been paying close attention."
Confused, Van der Geest took the portfolio evaluation home. That night, he
compared it to the official monthly statements he had received over the
years. Several things struck him. First, the book values of his securities
(the prices paid at purchase) on Campion's evaluation did not match those
on the statements. For example, the book value of a mutual fund he had
bought for $879.45 was listed as $4,593.57. What's more, columns on
ScotiaMcLeod's report didn't add up. That left Van der Geest even more
baffled. "I didn't know whom to trust at the time," he says.
Though he hadn't realized it yet, Van der Geest had become a pawn in a
no-holds-barred struggle between Steinhoff and her former employer.
Steinhoff, one of ScotiaMcLeod's top brokers, had been fired, ostensibly
due to concerns about her trading practices. She had since joined a small
independent brokerage, United Capital Securities Inc., and tried to
convince her clients to move their accounts with her. ScotiaMcLeod had
other plans. It divided Steinhoff's accounts among her former colleagues,
who tried to persuade clients to stick with the firm. Much was at stake:
Steinhoff had been, by a wide margin, the Victoria office's top-performing
broker.
In the financial services game, squabbles over high-net-worth clients can
get rough. The baffling portfolio evaluation presented to Van der Geest
was just one sign that this one would be particularly nasty. The fight
would generate numerous complaints, an out-of-court settlement and a
lumbering disciplinary process that dragged on for years.
If Van der Geest and other clients thought they'd be shielded from the
flying fur, they were sorely mistaken. Steinhoff's expectation that the
Investment Dealers Association of Canada would rein in her former employer
was similarly misplaced. Though she fought for--and eventually
received--complete exoneration, a dark cloud hung over her reputation for
more than five years. ScotiaMcLeod, meanwhile, would come away largely
unscathed, but with fewer clients than it had probably hoped for. The
enduring lesson is that when disputes erupt in brokerage boardrooms, they
have a way of spilling out onto public streets.
Carolann Steinhoff believes in
good and evil. She is equally certain of her own morality. She is
extensively involved in philanthropy, and in an interview with Canadian
Business at a Victoria restaurant said she was "incapable of doing
anything wrong." But perhaps her most distinguishing feature is an
unflinching combativeness. That, coupled with her considerable financial
resources, made her a less-than-ideal target for ScotiaMcLeod's aggressive
tactics.
Originally from Montreal, Steinhoff headed west as a pharmaceuticals sales
representative for Johnson & Johnson. She entered the brokerage industry
in the late 1980s, and landed her first job at ScotiaMcLeod in Victoria.
As part of her efforts to learn the ropes, she spent a week with one of
the firm's top producers, Jacques Maurice, studying how he conducted his
business. Steinhoff took to her new job like a fish to water. "From Day 1
in this business, I went, 'Thank you, God, I have found something I
absolutely love doing,'" she says. Former colleagues say Steinhoff
regularly worked 12-hour days, and weekends. From the outset, she set her
sights on lawyers, surgeons, professors, wealthy retirees and other
high-net-worth clients. "I didn't know anyone in Victoria, so I used to
sit in the boardroom and do cold calls," she says. "I'd just pick up the
phone, night after night until 11 p.m., call people and get money into
T-bills."
But Steinhoff did not relate well to her fellow brokers in ScotiaMcLeod's
Victoria office. "I was the only female broker," she says. "When I joined,
another broker came up to me and said, 'We had a female once, and she
married one of her clients and she lasted six months.' I dug in my heels
and said, 'It doesn't really matter.' I worked my guts out. And as I
became more successful, they became more resentful."
The industry's top performers are awarded in numerous ways. One is
membership to a brokerage's President's Council, reserved for the best
salespeople; the elite wind up in the sanctified Chairman's Council. While
Scotia does not reveal the terms of admission, these clubs are exclusive.
By any measure, Steinhoff outshone her colleagues. She made ScotiaMcLeod's
President's Council in her first year; every year after, she was on the
Chairman's Council. By 1999, she had about 500 clients. She says she was
raking in more than $4 million a year in commissions for the firm and was
one of its best-performing brokers, not only in Western Canada, but
nationwide. In August 1998, Scotia Capital Markets chairman and CEO David
Wilson sent her a letter celebrating her 10th anniversary with the
company. In a handwritten postscript, he wrote: "You have made an
outstanding contribution to the firm over 10 years! Keep Going!!"
That same month, Steinhoff got a new boss,
when
Nola Grant became branch manager at the Victoria office. The two
women clashed. Steinhoff claims Grant tried to revoke terms of her
employment negotiated years before. (Citing the matter as a
human-resources issue, Grant declined comment for this story.) At the same
time, Steinhoff did things that didn't exactly endear her to Grant.
Steinhoff says she told regional sales manager
Hamish Angus that Grant was
too young and immature for the job. "You've hired the wrong person," she
remembers telling him. "You have to fix this situation."
On Dec.17, 1998, a dark cloud formed over
Steinhoff. According to ScotiaMcLeod, she received a memo from her
superiors alleging that she may have engaged in discretionary trading. It
was a serious allegation. If a client wants his broker to trade on his
behalf, he must apply in writing for what's known as a "discretionary"
account. The application must be approved in writing by a senior brokerage
official. Otherwise, before executing a transaction, brokers must obtain
client instructions on the security to be traded, at what price, in what
quantity, and the timing of the order. Failure to do so could be construed
as discretionary trading, an offence most brokerages consider grounds for
termination.
That same month, Steinhoff claims, one of
her assistants came into her office in tears. As Steinhoff tells it, the
woman related a conversation she had just had with Grant, whom she claimed
had told her: "If Carolann leaves, we'll make it worth your while to stay
on." Steinhoff concluded that Grant was planning to punt her, and wanted
the assistant (who had good relations with clients) to help keep customers
happy. Recalls Steinhoff: "I said, 'You know what? It's time to
leave.'"
Steinhoff put word out on the street that
she was looking for a new employer. It wasn't long before brokerage houses
- including Merrill Lynch and TD - were soliciting her. "Pretty soon, they
were fighting over me," Steinhoff says. During lunch with senior
executives at Merrill Lynch in Toronto, she adds, they asked: "What do we
have to do to get you onside?" There was one problem: despite precautions,
Steinhoff believes, news of her job hunt managed to get back to her
ScotiaMcLeod superiors.
By looking for employment elsewhere,
Steinhoff had raised one of the brokerage industry's most important
questions: Who owns the client? Investors, after all, are the industry's
lifeblood. The commissions they pay are split between firm and adviser,
according to a grid structure that typically changes each October. Top
producers get as much as half; Steinhoff received up to 51% of trading
commissions from large client accounts by the end of her tenure. When firm
and adviser part ways, however, the client is in play.
Brokerages have a variety of options when
attempting to retain customers. Some insist advisers sign non-solicitation
agreements barring them from contacting clients for a specified period
after their departure. Firms can also apply for court injunctions to
prevent former employees from soliciting customers, - a common
tactic, particularly when the ex-employee was a manager and therefore has
a greater fiduciary duty.
Advisers, however, typically have the upper
hand. That's mainly because they interact directly with clients, and tend
to build stronger personal relationships. There are no industry-wide
statistics. But one B.C. Supreme Court judge estimated that a "competitive
recruit" from another brokerage firm could bring 50% to 75% of his clients
with him; "a senior broker with a long-term clientele" could bring as many
as 90%. The attitude of Philip Hagell, a longtime Steinhoff client who has
followed her through two job changes, is typical. "Whether Carolann had
worked for ScotiaMcLeod, Royal Bank or Sam's Loan Sharking, it wouldn't
matter to me," he says. "I deal with Carolann because I like Carolann."
Not
all broker departures turn into the sort of free-for-all experienced by
Steinhoff's clients. But Steinhoff was no ordinary broker. With about $250
million in assets under management in 1999, her "book" represented more
than half of the total at ScotiaMcLeod's Victoria office. When a
brokerage office loses that much business, it could he forced to close its
doors.
While Steinhoff considered her job
options, more storm clouds gathered. According to a document generated by
ScotiaMcLeod, she received two memos - and attended two meetings - in late
1998 and early 1999 in which her employer admonished her to cease
executing discretionary trades. "I knew the heat was on, and I had to get
out of there," Steinhoff says. "But I couldn't - because my father was
dying."
Steinhoff's father died in April 1999.
After she returned to work about a week later, she received a letter,
dated April 30, from
James Werry, a ScotiaMcLeod managing director and
head of brokerage. It informed her she would be placed under "close
supervision" for one month due to client complaints about discretionary
trading. That meant her superiors would review and sign off on every trade
she executed. The letter further warned that Steinhoff could be fired "for
cause without further notice or warning" for future transgressions. "This
is a serious matter and it must be dealt with by you in that fashion,"
Werry stated. (Ironically, nearly two weeks later, he sent a warm
congratulatory letter to Steinhoff for winning the company's 1998-99 RRSP
campaign and awarded her a $1,000 marketing allowance.)
Steinhoff mounted an internal defence and
denied executing a single discretionary trade. The same day Werry's letter
arrived, she sent a missive of her own to the human-resources department
complaining about how Angus and Grant were treating her, She also made it
clear that she believed Grant was making plans for her departure.
"Recently;" Steinhoff wrote, "she approached another senior assistant of
mine, Kathy Allen, and offered her a job as an associate with another
broker in the office."
Steinhoff argued in a follow-up letter to
Werry that each of the five client complaints was without merit. But her
arguments seem to have had little impact. Steinhoff was called into a
boardroom at around 10 a.m. on May 18. Waiting for her were Grant and
Angus. Steinhoff instantly knew something was wrong - the Vancouver-based
Angus wouldn't regularly be there. But she had little time to ponder where
things were headed. According to Steinhoff, Angus stood up, strode over
and handed her a letter.
Steinhoff opened and read it. It tersely
explained that her employment had been terminated for failure to comply
with the terms of her supervision. "My legs went wobbly," she says. "My
vision went blurry, and I almost fell down - the physical impact of that
betrayal was so huge."
Steinhoff recalls Angus telling her: "The
door is there." Disoriented, she turned to leave - and walked straight
into the wall.
Word of Steinhoff's firing spread
quickly. ScotiaMcLeod did the obligatory paperwork, filing a Uniform
Termination Notice, which lays out the reason for an adviser's dismissal,
with the Investment Dealers Association. Steinhoff's UTN showed that she
had been fired for "violation of terms of close supervision." (Exactly
what aspect of supervision she had violated was not disclosed.) The form
also observed that she was subject to unresolved client complaints and
internal discipline for regulatory infractions.
ScotiaMcLeod wasted no time. On the same
day it fired Steinhoff, Grant wrote clients a letter notifying them that
Steinhoff was no longer with the firm, "ScotiaMcLeod values your business
and would ask your support as I personally review your investment
portfolio(s) and objectives in order to appoint the appropriate investment
executive to meet your needs," she wrote.
It was a feeding frenzy, as Steinhoff's
former colleagues divvied up the action. "They'd indicated during our
meeting that because her account was so large, it would take a number of
people to manage it," says client Hagell. "They were giving us the
impression that the account was so busy that she couldn't have possibly
paid attention to everything."
Steinhoff suddenly discovered her
currency was on the wane. Granted, she still had defenders. Among them was
Merrill Lynch's Thane Stenner, who had left ScotiaMcLeod some years
earlier and claimed that after his departure "the rumours they floated
were vicious." He sent a memo to senior Merrill Lynch officials
suggesting Steinhoff's dispute with ScotiaMcLeod presented an opportunity
to pick up a top broker on the cheap. Under normal circumstances, Merrill
Lynch would have to follow standard industry practice of paying a big
signing bonus or offering other incentives to acquire Steinhoff. That,
Stenner observed, wouldn't be necessary. Stenner's memo acknowledged that
hiring Steinhoff would involve risks - including unwanted media coverage.
But, still, he threw his support behind her. "I've known C.S. for 10 years
and I believe strongly that C.S. is worth the risk of at least
investigating further," he wrote.
Ultimately Merrill decided against
recruiting Steinhoff. She recalls asking one Merrill Lynch executive," You
don't think I've done anything wrong, do you?' He said, `Well, we'll have
to wait and see." TD also backed off. "I phoned around to the other firms
I'd done some interviewing with, and it was just click, click, click,"
Steinhoff says, "Everything was on ice, and that gave Scotia's brokers
time to go after my clients."
With help from former ScotiaMcLeod
veteran and friend Chris Hodgson - who has returned to the company and is
now executive vice-president of wealth management at Scotiabank -
Steinhoff began negotiations to find work at a smaller brokerage. In June
1999, she joined United Capital Securities Inc., a Vancouver-based firm. UCS did not have a Victoria office, but Steinhoff's book was sufficient to
justify opening one. "I have decided that an independent (rather than bank
owned) full service, money management firm is more compatible with my
investment philosophy," she wrote in a letter to clients. "You are all
very valued clients to me and I would very much like to have you here with
me to move into the new millennium on a very positive, personal and
professional platform." She encouraged clients to sign documents
transferring accounts to her.
ScotiaMcLeod representatives immediately
set out to undermine confidence in Steinhoff and her new employer. "The
innuendo was horrendous," Steinhoff claims. She alleges that ScotiaMcLeod
officials told clients her house was for sale. (In fact, her neighbour's
was.) ScotiaMcLeod officials also expressed skepticism about UCS. One
letter to clients from Grant read: "Many clients have asked us about this
new firm. As we had not heard of them before, we researched the internet
and were able to determine that they are a Vancouver based investment
firm. On June 15, 1999 we were able to download some information from
their website, however this site is no longer active. If you would like a
copy of this information, please do not hesitate to call." Grant added
that most clients had told her they would stick with ScotiaMcLeod.
Steinhoff claims that her former
colleagues were also soliciting complaints against her. Hagell, for one,
says ScotiaMcLeod investment adviser
Mark Stoker asked him and his wife to
sign a letter indicating that Steinhoff had misrepresented the value of
his accounts and had executed unauthorized trades. Hagell had no such
complaint. "I recall telling them point-blank that we would not sign
anything until we had researched ourselves, and we'd asked them for a copy
of the letter," he says. He became suspicious when ScotiaMcLeod
refused to provide a copy.
Steinhoff's boss, UCS's Brian Worth, was
taken aback. "This kind of behavior in our industry is unfortunate," he
wrote in a letter to Steinhoff. "In a business where trust is the key link
between advisor and client ... misinformation will lead them to certain
failure. I suspect that if the core management of ScotiaMcLeod knew what
was going on in the Victoria office they would be as unimpressed as we
are."
While Steinhoff grappled with ScotiaMcLeod, a new opponent arrived on the
scene: the Investment Dealers Association. The IDA advances the interests
of its 208 member firms, all of which are investment dealers like Scotia
Capital, ScotiaMcLeod's parent. It also has a self-regulatory function: it
licenses brokers and brokerages, requires firms have adequate capital and
enforces bylaws and rules of business conduct.
No fewer than nine client complaints were
outstanding against Steinhoff at the time of her dismissal; most were for
unauthorized trading. But the most damaging were yet to come. They
originated from Mary Conley, a Victoria physician who had been a customer
since 1992. Conley was a happy client until 1998, but several factors
appear to have contributed to her change of heart. First, she had started
putting money in tech stocks using a discount broker; the bubble was in
full swing, and Conley enjoyed eye-popping returns. However, such stocks
ran contrary to Steinhoff's value-oriented investment style, embodied in
her "get rich slowly" philosophy. Then came allegations of discretionary
trading. Conley claimed that in December 1998, she became irritated
because Steinhoff was executing trades in her account without consulting
her. Conley later complained in a letter to Grant that her "impression was
that [Steinhoff] needed money for Christmas."
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Conley applied to have her accounts
transferred from Steinhoff to MD Management, a brokerage for medical
professionals, in January 1999. Steinhoff was able to convince Conley to
keep her Scotia accounts open, but the honeymoon was over. Steinhoff's
dismissal, and the accompanying rumours, apparently exacerbated matters.
In July 1999, Conley complained to the IDA that Steinhoff was aggressively
soliciting her to transfer her account to UCS. "I feel that I am being
harassed and want her to desist," Conley wrote. The IDA dropped the
complaint as unsubstantiated. Conley filed a second complaint the
following month stating that Steinhoff had executed unauthorized trades.
Conley was also quoted in a local newspaper, the Business Examiner,
alleging Steinhoff had left her portfolio "in shambles." Conley
later retracted the allegation, which was demonstrably untrue.
Meanwhile, complaints were piling up
against ScotiaMcLeod. One client complained about a broker's "somewhat
aggressive tactics" to convince her to stay with the firm. Another wrote
to the IDA: "There has [sic] been some very unprofessional things
happening and we hope this matter will be looked into." The portfolio
evaluations worried customers, too. In some cases, they painted an ugly
picture. ScotiaMcLeod furnished some clients with "commission
schedules" that reported Steinhoff had received certain commissions that
in fact she had not. |
STEINHOFF WAS SO STUNNED BY HER DISMISSAL THAT HER VISION BLURRED AND
SHE WALKED INTO A WALL
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BRUCE STOTESBURY /
VICTORIA TIMES COLONIST |
Steinhoff began to drive around and visit
clients at their homes. "Everywhere I went, clients had the same
story. "They gave us a portfolio review, and we thought we'd done
better," she says. "By the third time I heard that, I knew there was
something wrong."
That something included mathematical
errors. For example, client Sheila Colwill confronted Steinhoff with
one such review. Steinhoff pointed out erroneous calculations. "It
would be immediately apparent to the broker that the review was false and
understated the value of the account," she says.
After discovering mistakes on his own
evaluation, Van der Geest says he phoned ScotiaMcLeod broker Campion, who
promised to look into the matter. He never called back. Earlier, Van
der Geest adds, Campion had told him that a junior person at the office
had prepared the evaluation. "Being in the computer industry myself. I
understand the types of errors that can be made on these things," Van der
Geest says. "But it left me with an uncomfortable feeling that they had
someone inside their office who wasn't a professional in the systems
industry preparing their reports for them." Van der Geest says he called
Campion twice more, trying to better understand the problem, but received
no response. "It was almost as if they were hiding something," he
says.
Gradually, it became clear that
ScotiaMcLeod's campaign was faltering. Some clients believed the firm had
misled them to win their business; Colwell complained to the IDA about
what she viewed as "the shameful misleading of investors with fear,
innuendo and false information."
Meanwhile, Steinhoff had collected no
fewer than 10 erroneous evaluations produced by ScotiaMcLeod's Victoria
office. When confronted with them, Steinhoff says, ScotiaMcLeod's lawyers
became eager to discuss an out-of-court settlement. Initially, Steinhoff
says, she wasn't interested. "I was going to take it to trial," she
explains. "I would have loved to let the world see how avaricious the
banks can be. My lawyer said, "You know, Carolann, if you take this to
trial, it's going to cost you $1 million. Take the settlement, and the IDA
will take care of Scotia." Her husband, urologist Dr. Gary Steinhoff, also
discouraged her from going to court.
Steinhoff and her lawyer met with
Bruce Maranda, the IDA's then head of member regulation in Vancouver. Steinhoff
claims she told Maranda that she would settle with ScotiaMcLeod only if
the IDA promised to sanction the firm for its alleged transgressions. She
showed him copies of the erroneous portfolio evaluations. "He was
alarmed," recalls Steinhoff, "and his exact words were: 'There will be
severe disciplinary action,' I said, 'Great, we'll settle then."'
Maranda has since moved on from the IDA.
Contacted by Canadian Business, he disputed Steinhoff's account of
this conversation. "Not only do I not remember saying the words ascribed
to me, but they are quite contrary to the way I speak," he wrote in an
e-mail. "Further, I do not believe that there was any talk of her possible
settlement with ScotiaMcLeod being in any way influenced by any possible
action by the IDA." Maranda added that he never formed an opinion on the
merits of Steinhoff's wrongful dismissal suit against ScotiaMcLeod.
ScotiaMcLeod and Steinhoff entered into a
settlement agreement, the terms of which have not been disclosed. It
included a gag agreement that both parties never speak about the matter.
As part of the settlement, ScotiaMcLeod's Angus wrote a
letter to some of
Steinhoff's clients, acknowledging that some portfolio evaluations and
commission statements were incorrect. "There may be inaccuracies showing
losses when in fact there had been gains," he wrote. "Dividend income may
have been omitted or underestimated."
Angus did not explain the source of the
errors. In an interview with Canadian Business, Scotiabank
spokesman Frank Switzer declined to speak about the Steinhoff case
specifically, but attributed the errors to software problems. In 1998,
ScotiaMcLeod rolled out a supplementary program called Plaid Navigator, a
portfolio and contact management software package designed to assist
advisers. "This system was a supplementary tool for advisers to generate
optional reports for clients," says Switzer. "'That system, at that time,
in some cases, did produce some errors in information on reports that were
generated. It was a limited systems issue, and not the result of actions
by any individuals who printed reports off the system." Other Scotia
officials also said that investment advisers were unable to modify
information churned out by the system. Further, says Switzer, "We would
view any attempt to deliberately issue false or misleading information to
clients as a serious violation of our standards."
The software problems were news to
Steinhoff. "This is the first time they have offered [systems error] as an
explanation," she says of Scotiabank's claim. "Since I was preparing
accurate [reports] for my clients up until the day I left, the computer
program must have conveniently malfunctioned the day I left and remained
malfunctioning until my lawyer confronted them that we were on to them."
If Steinhoff believed that the IDA would
punish Scotia, she was mistaken. The IDA investigated Colwill's complaint
about false information. The response she received in August 2000 read:
ScotiaMcLeod Inc. does recognize that the information provided on the
portfolio report presented to you by Mr. Simmons may have contained
inaccurate information with regards to the performance of your portfolio.
The aim of our members should be for complete accuracy and full disclosure
when relaying data to clients. It would appear that your complaint to the
Association was justified. While the Association will not be pursuing this
matter further, a summary of this incident will he forwarded to the
Association's Sales Compliance department for consideration in a future
audit.
IDA policy prohibits discussion about
investigations that do not involve a public hearing, so the reasons
ScotiaMcLeod emerged unscathed remain a mystery. As Switzer reports, the
IDA gave the firm "a complete clean bill of health." Some found the
outcome disconcerting. Steinhoff wasn't pleased; today, she claims the IDA
is "a pretty incestuous little club." Glorianne Stromberg, an investor
rights advocate and former commissioner of the Ontario Securities
Commission, says it seems unlikely ScotiaMcLeod did not know that its
portfolio evaluations were incorrect. "Somebody - a fair number of bodies
- had to know what was going on and had to he condoning the practices,"
she says. "There's good reason to question why the IDA has not taken
action against her immediate supervisors, the branch managers, the
regional managers."
Other critics claim that the IDA has a
bias toward sanctioning individual brokers while treating firms more
gently - a bias fostered by its dual role. "The implication of lower fines
to brokerages than to their employees is clear: employees can walk away
from the association and even the industry, but the association needs
those member firms and the fees they provide," John Lawrence Reynolds
wrote in his recent book,
The
Naked Investor. "Slap a million-dollar penalty on a member
firm, however, and it might vote with its feet, preferring to operate
outside the organization's bounds." (This criticism didn't hold in 2004,
however, when a number of firms were heavily fined for market-timing
offences; none of them cancelled their IDA memberships.)
As for longtime Steinhoff client Hagell,
he's still scratching his head. "Why didn't the IDA go after
ScotiaMcLeod?" he asks. "Did they get their licences pulled? They should
have."
ScotiaMcLeod may have escaped the IDA's wrath, but Steinhoff's regulatory
nightmare was far from over. The IDA frequently takes disciplinary action
against advisers accused of discretionary trading; last year, 311 of the
1,311 complaint files opened by the IDA dealt with that offence. The IDA
investigated about half a dozen complaints against Steinhoff - a lot for a
single broker. Even more remarkable, however, is the fact that all of them
were eventually withdrawn or dismissed. Conley's complaint went the
furthest; it took more than five years to resolve.
In numerous letters and phone calls,
Steinhoff asked the IDA to speed its efforts to resolve the complaints,
and at one time flew to Toronto to meet with a senior enforcement
official. She was, by all accounts, extraordinarily co-operative with the
IDA's investigations. But the organization's vice-president of member
regulation for Western Canada, Warren Funt, later acknowledged at an IDA
hearing that Steinhoff's case was "not the highest priority" of
enforcement staff.
One possible explanation for the IDA's
sluggishness is that the regulator had insufficient resources to deal with
Steinhoff's case expediently. In a
report
about the IDA in 2000, the OSC noted that "a significant issue facing
member regulation is the continued and growing backlog of files in both
the Investigation (including Complaints/Inquiries) and Enforcement Counsel
groups." At the time, the IDA lacked a plan to address the problem.
Conley's complaint was eventually
considered during a five-day disciplinary hearing in February 2003. She
testifies that Steinhoff often executed trades in her account without
prior consultation and specifically identified 23 such trades (grouped in
nine transactions). It was an unusual complaint, especially given her
investments were profitable overall. Furthermore, before Steinhoff's
dismissal, Conley had never complained about the transactions, even though
she had received trade confirmation slips.
There had been mixed evidence about
Steinhoff's trading practices prior to the hearing. One of Steinhoff's
former assistants,
Rebecca Packer, wrote to Conley's lawyer in 2000: "I am
certain that there was a lot of discretionary trading that occurred." But
another assistant, Marnie Williams, testified during an earlier trial that
she was not aware of Steinhoff executing any discretionary trades. The IDA
panel, too, heard conflicting testimony.
Nanci Murdock, a former
administrative assistant to Steinhoff, alleged that Steinhoff routinely
engaged in unauthorized trading. But Kim Christiansen, who had worked for
another Scotia broker and later with Steinhoff at UCS, testified that
Steinhoff always obtained client permission before trading. Clients Van
der Geest and Hagell said the same thing. And Steinhoff described in
detail the procedures she adhered to, which included consulting with
clients before every trade.
Some accused the IDA of bungling the
case. But the regulator's worst enemy proved to be Conley herself; she
inspired little confidence as a witness. "There are a number of reasons
that require us to scrutinize the evidence of Dr. Conley very carefully,"
the panel observed. For one thing, members found it difficult to believe
Conley could receive trade confirmation slips for six or seven years
before registering a complaint. They also noted that Conley had developed
"a strong animus against Ms. Steinhoff," and had "made several reckless
and unsupported allegations" against her.
The three-member IDA panel threw out all
but a single charge based on Conley's complaint. It determined that
Steinhoff had executed one unauthorized transaction consisting of four
trades, and was therefore guilty of conduct unbecoming or detrimental to
the public interest. "We believe there is a high likelihood that from time
to time Ms. Steinhoff operated her business in a discretionary manner
because, despite her admirable work ethic, we doubt she could always
effect as many transactions as she does and still respect specific IDA
regulations," the panel's decision read. "Some approvals may have fallen
through the cracks." Steinhoff was fined $5,250 and ordered to rewrite a
basic industry exam.
But Steinhoff wouldn't tolerate any
blight on her record. She appealed to the B.C. Securities Commission. IDA
counsel
Barbara Lohmann also appealed - she wanted harsher sanctions. The
BCSC considered the matter last October, and threw out the IDA's decision.
"In our opinion, the IDA panel erred in law, overlooked material evidence,
and relied on speculation as to facts not in evidence," its decision read.
It noted that the IDA, by failing to admit relevant evidence, had denied
Steinhoff the right to a fair hearing. Andy Poon, a BCSC spokesman, says
that he knows of no further actions outstanding in the matter.
Just a few minutes walk from the separate downtown offices where Steinhoff
and her former ScotiaMcLeod colleagues work, the tranquility of Victoria's
waterfront is a stark contrast to the internecine struggles and clashing
egos of the brokerage industry. There, in the mist, you can watch boats
and seaplanes come and go, and talk to local artists selling their works
at the seawall. Grant is no longer the Victoria branch manager, but still
works with Scotia. As for Angus, he was promoted to national sales manager
in mid-2004.
If you think Steinhoff's battle with
Scotia is uncommon, think again. At least five such cases have come before
Canadian courts in as many years (see
canadianbusiness.com for more).
While details vary, the question of who owns the customer is central to
all of them. With so much at stake, it's no wonder that few brokers honour
the conventional practice of giving two weeks' notice.
Steinhoff, apparently, learned a thing or
two from her years at ScotiaMcLeod. She estimates she has won back up to
two-thirds of her clients, and has been able to continue building her book
with new ones. In January 2004, she left UCS to join Wellington West an
independent investment services firm. "This time, nobody knew when I was
leaving UCS to come here," she says, pointing out that the only people in
the loop were two Wellington West executives and her husband. "We
literally moved in the night."
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